Veronica Gadea

Creative Director

Personalized Service

Fast Turnaround

25+ Years of Experience

Veronica Gadea

Creative Director

Personalized Service

Fast Turnaround

25+ Years of Experience

Resume
Experience
2010 – Present
Freelance Creative Director + Designer
Consultant

I infuse strategy and substance into every creative project I undertake. As an expert in crafting bespoke, well-branded marketing materials, I design content that resonates with your audience and achieves your objectives. By working closely with clients, I help define goals, optimize budget use, and deliver creative solutions that energize campaigns. I ensure all delivered PDFs meet accessibility standards, incorporating inclusive design principles to enhance usability for diverse audiences. Whether it’s print, web, multimedia, or digital, I offer comprehensive services that ensure your needs are met from concept through execution, maintaining consistency across all aspects of your campaign. 

2001 – 2010
Partner + Senior Designer
Project BIG fish

At Project BIG fish, I embarked on a mission to create legendary work alongside a talented team of designers, strategic thinkers, and media experts. I had the opportunity to leverage my design expertise and oversee seamless results across all media, including online and print advertising, direct mail, and web development. I was involved from a strategic and design perspective from start to finish. Some of my work has been featured in Campaigns & Elections and American Corporate Identity.

2000 – 2001
Graphic Artist
Discovery Communications, Inc.

I worked under the direction of a Brand Design Manager, from a variety of networks, such Discovery Channel, TLC, Animal Planet, BBC, Travel, and Discovery Health. As part of the team I collaborated in the execution of design concepts that communicate approved brand objectives, in a variety of print, advertising and marketing materials.

1997 – 2000
Graphic Designer
Birch & Davis

As a young artist, I began my career as a junior designer for an independent organization that provided financial management and information services to federal clients, government agencies, foreign countries, and state and local clients. In this role, I created engaging informational materials for campaigns and conferences, including logos, presentations, and print collateral.

Education
1995
School of Communications Arts
Raleigh NC

Associates Degree in Graphic Design

2024
CreativePro Courses
Washington, DC

Keeping with the best design practices and innovations, mastering new skills and design tools.

Skills
Expertise
  • Adobe Creative Suite
  • Art Direction
  • Accessibility
  • Team Leadership
  • Microsoft Office
Languages
  • Spanish
  • English
Marketing
  • Social Media
    90%
  • Publications
    95%
  • Collaboration
    85%
  • Project Management
    85%
Knowledge
  • Typography
  • Creative
  • Color Theory
  • Organization
  • Communication
  • Problem Solver
  • Planning
  • Strategy