Visforvero – Creative

Veronica Gadea

Creative Director

Personalized Service

Fast Turnaround

25+ Years of Experience

About Me

As a graphic designer, my goal is to build strong client relationships by being involved in every step of the process—from creating unique designs to development and production. With over 20 years of experience, I specialize in creative print advertising, publication layout, and interactive media. I am committed to bringing a fresh approach to each project, allowing my creativity to flourish without preconceived notions.

I infuse strategy and substance into every design element, developing custom marketing components that are well-branded and resonate with your audience. I collaborate with clients to define goals, optimize budget usage, and produce creative solutions that bring campaigns to life. Whether it's print, web, multimedia, or digital, I provide a comprehensive service to meet your needs. From concept to execution, I ensure your messages remain consistent across every aspect of the campaign.

Residence: USA
Freelance: Available

My Services

Websites

Design + Development

Personalized Service

Direct Mail, Advertising + Campaigns

Targeted outreach, personalized messaging, and measurable impact.

Branding + Identity

Crafting visually captivating logos and cohesive marketing campaigns that resonate with your audience.

Marketing Collateral

Crafting captivating content for your flyers, brochures, annual reports, and publications.

Events

Tailored solutions. Event posters, invitations, banners, floor stickers, packaging and promotional materials.

Accesibility

Accessible graphic design for web and printed documents.

Fun Facts

258 Satisfied Clients

1789 Projects Delivered

1000+ Cups Of Coffee

365 Working Days Per Year

Creative, Fast Turnaround, Personalized Service

Some of my work has been featured in Campaigns & Elections and American Corporate Identity.

In my free time, I love to express my creativity through painting. It is a relaxing and rewarding way to channel my artistic energy. My work is contemporary and abstract, and I enjoy experimenting with geometric, linear, and organic elements. Additionally, I create wearable art using recycled and repurposed materials.

I was born in Lima, Peru, and graduated from the School of Communication Arts in Raleigh, NC. I have worked at Discovery Communications in Bethesda, MD, and Birch & Davis in Silver Spring, MD. For over 11 years, I was a Principal and Partner at Project BIG fish, DC.

Resume

Experience

2010 – Present

Freelance Creative Director + Designer

Consultant

I infuse strategy and substance into every creative project I undertake. As an expert in crafting bespoke, well-branded marketing materials, I design content that resonates with your audience and achieves your objectives. By working closely with clients, I help define goals, optimize budget use, and deliver creative solutions that energize campaigns. I ensure all delivered PDFs meet accessibility standards, incorporating inclusive design principles to enhance usability for diverse audiences. Whether it’s print, web, multimedia, or digital, I offer comprehensive services that ensure your needs are met from concept through execution, maintaining consistency across all aspects of your campaign.

2001 – 2010

Partner + Senior Designer

Project BIG fish

At Project BIG fish, I embarked on a mission to create legendary work alongside a talented team of designers, strategic thinkers, and media experts. I had the opportunity to leverage my design expertise and oversee seamless results across all media, including online and print advertising, direct mail, and web development. I was involved from a strategic and design perspective from start to finish. Some of my work has been featured in Campaigns & Elections and American Corporate Identity.

2000 – 2001

Graphic Artist

Discovery Communications, Inc.

I worked under the direction of a Brand Design Manager, from a variety of networks, such Discovery Channel, TLC, Animal Planet, BBC, Travel, and Discovery Health. As part of the team I collaborated in the execution of design concepts that communicate approved brand objectives, in a variety of print, advertising and marketing materials.

1997 – 2000

Graphic Designer

Birch & Davis

As a young artist, I began my career as a junior designer for an independent organization that provided financial management and information services to federal clients, government agencies, foreign countries, and state and local clients. In this role, I created engaging informational materials for campaigns and conferences, including logos, presentations, and print collateral.

Education

1995

School of Communications Arts

Raleigh NC

Associates Degree in Graphic Design

2024

CreativePro Courses

Washington, DC

Keeping with the best design practices and innovations, mastering new skills and design tools.